Selling is not a big deal, marketing is. For you to sell online, you need to be able to market your business online successfully. If you can’t market your business online, you can’t sell your products. That’s why you have to do your best to market or promote your business.
On that note, I will give you four ways to market your business online. So let’s dive in.
- Create a website and a blog. If you haven’t launched your website, you should launch it now. Starting a website doesn’t cost much, and it doesn’t take much of your time. If you are a beginner, and you haven’t created a website before, you can go online and check for some tips to creating a website. So let’s continue our discussion. When you create a website, start a blog. Starting a blog gives you thousands of chances to market your business. However, if you want your blog to be a marketing tool, you should post consistently. And you can’t just post anyhow; you have to post value adding content that is related to your niche.
- Use social networks. Almost everyone I know is on one social network or the other. And I am sure it is the same with you. So knowing this, you should know that social networks are a large marketing tool. When marketing on social networks, you should be able to post compelling, value-adding contents that would make people want to follow you and see what you are selling. But you should know that not all social networks are necessary, you should just be on social networks that are relevant to you. You can use Facebook, Twitter, Instagram, SnapChat, YouTube, and so on. Just pick a social network that is just right for you.
- Use email marketing. Email marketing is a very good way to market your business, but it is not very easy to do. For you to get successful with email marketing, you need to be able to give something away (eBooks or a free report) for free in exchange for the customer’s email address. However, for people to give you their email, you need to be able to give them something valuable for free.
- Offer a free service or product to your customers. Everyone wants a free product or service. If you want to get your business out there, offer a free product or service.
— Dan Harley (@MojaveDan) 19 de junio de 2017
Additional Reading: How to Create Online Store: Step-by-step Guidance.